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Article Details
Title Key Issues
Date 4 February 2005
Category Production auditing

Key Issues

An increasing number of commercials are being shot on overseas locations. Emerging options include South Africa, Canada and Eastern Europe. The reasons for this are Weather, Lower Artiste Fees and the strength of the Pound that is leading to lower costs in these locations. CST maintains an invaluable database of costs for these regions.

More artiste costs can now be negotiated on a "buy out" basis. This means that there is now more scope for reduced fees for Voice Over Artistes etc.

Technology - especially in Post-Production is expanding the sophistication of the special effect techniques - as well as presenting cost savings opportunities.

Agency initiatives include the BBH launch of their Fixed Bid/Shared Risk auditing procedures that attempt to make the Production process more transparent.